During the
2014–15 season, the
Mike McEwen team were the first top team to employ the use of a new brush head called the "icePad", which was manufactured by the fledgling Hardline Curling company. Team
Reid Carruthers also adopted the Hardline brush heads that season. In the off season, the
Brad Gushue rink realized the effectiveness of the Hardline brush heads, and bought some themselves to try out at an event in South Korea. After struggling to figure them out, they then realized that they could be used to make the rock curl more or to "back them up off the sheet". at the
2015 GSOC Tour Challenge Grand Slam event, the first major tournament of the 2015–16 season, held in September. There the team turned heads, as they used only one sweeper to brush their rocks, instead of the traditional two. The thought process by the Gushue team was that having two sweepers would "cancel out" the directional sweeping of each other with the new brush heads. In response to Gushue's display at the Tour Challenge, Team
Glenn Howard called up their broom supplier, Balance Plus, and got them to develop their own brush heads to rival the icePads. Teams affiliated with Balance Plus debuted them at the 2015
Stu Sells Toronto Tankard tour event, and showed that the Balance Plus fabric dubbed "the Blackhead" or "Black Magic" was even more powerful than the Hardline fabric. The 2015 Stu Sells Toronto Tankard was a flash point in the Broomgate saga, as it featured teams using the Hardline icePad versus teams using the Balance Plus Black Magic heads. The effectiveness of the Balance Plus brooms was so strong that it was noticeably damaging the ice. Teams got so upset that they were forced to make a "gentleman's agreement" mid-way through the event to stop using either brush head so that the conditions were fair. However, when the Balance Plus–sponsored Glenn Howard rink made it to the finals against the Hardline-sponsored Mike McEwen rink, Howard gave McEwen an ultimatum: either stop using the Hardline brush heads for good, or they would bring the Black Magic heads back for the final. Team McEwen refused, and so the final featured the two teams and the rival brooms in action. The game, which lasted seven ends, ended up taking three and half hours, over an hour longer than normal, as the McEwen rink had to "clean up" the ice after every Team Howard shot due to the damage the Balance Plus brush heads were doing. Ironically, it was this damage that ended up ruining one of the Howard team's shots, resulting in the team losing the game. ==Backlash==