The rights relating to the name of the arena, built in 2001, and previously known as Forum Bamberg, were sold to
JAKO (a manufacturer of team sports clothing) in March 2006. In connection with this process, building work was carried out to expand the capacity from 4,750 seats for
basketball games (6,850 for
concerts) to 6,820 for basketball with standing room (nearly 8,000 for concerts). The structural alteration work, which cost six million euros, brought the foyer forward by 20 meters, to make room for a new north stand. It also created nine
VIP boxes on the west side, and an adjoining corporate zone. This has an area of over 600 square metres, and can hold up to 700 people. Beneath the complex, there is a shopping center, with a big supermarket and several shops and restaurants. From October 1, 2010 to September 30, 2013, the arena was named after Stechert, the tubular furniture manufacturer. Since October 1, 2013, it has been called Brose ARENA, after automotive supplier
Brose. In conjunction with the change of name, the town of
Bamberg carried out major maintenance and building works, worth around 2.5 million euros. The acoustics inside the arena were improved by expanding the existing loud speaker system, and installing sound-absorbing wall cladding. Then the video technology was modernized, by purchasing a
video cube with the latest
LED technology, and updating the networks throughout the building. The new seating stands and modernization of the corporate zone, made a big difference to the appearance of Brose ARENA. In December 2016, the 720 capacity standing room of the arena was replaced, in order to meet the
EuroLeague's standards and regulations for arenas, bringing the arena's seating capacity 6,150 regular fan seats around the basketball court, and 6,249 for basketball with
VIP seats. ==Events==