Radio work Morrow's first stint in radio was in
Bermuda at
ZBM-AM, where he was known as "The Hammer". He began his career in the US at
New York City Top 40 station
WINS (AM) in 1959. In 1960, he relocated to
Miami, Florida, for a stint at
WINZ (AM) before returning to New York the next year for the major station
WABC (AM 770), another Top 40 station. Morrow worked for WABC for 13 years and 4,014 broadcasts until August 1974, when he transferred to rival radio station
WNBC replacing
Wolfman Jack who quit to tour with
The Guess Who. After three years there, he quit performance to team with entrepreneur
Robert F.X. Sillerman to become the owner of the Sillerman Morrow group of radio stations, which included
WALL and
WKGL, both in Middletown, New York; WJJB, later
WCZX, in Poughkeepsie, New York;
WHMP in Northampton, Massachusetts;
WOCB in West Yarmouth, Massachusetts; WRAN (later dark) New Jersey 1510 in Randolph, New Jersey and television station
WATL Atlanta. The group later purchased
WPLR in New Haven, Connecticut. During 1982, Morrow resumed working as a radio announcer for New York's
WCBS-FM, an
oldies station. Initially, he filled in for
Jack Spector every third Saturday evening for the
Saturday Night Sock Hop program. After Spector's resignation in 1985, Morrow became the main performer for the program and renamed it the
Saturday Night Dance Party. The station also added his nationally syndicated show ''Cruisin' America
. In 1986, he began working the Wednesday evening shift, when he hosted The Top 15 Yesterday and Today Countdown
. In 1991, the Wednesday show became The Yearbook'', emphasizing music from the years between 1955 and 1979. When the radio program ''Cruisin' America
ended in December 1992, Morrow continued hosting a WCBS radio program named Cruising with the Cuz'' Monday evenings until the end of 1993. After that program ended, he hosted the Saturday night and Wednesday night programs there until the station's change to an
adult hits format named
Jack FM on June 3, 2005. Soon thereafter, he signed a multi-year deal to host oldies programming and a weekly talk program for
Sirius Satellite Radio and for 15 years from 2005 to 2020, hosted programs for
Sirius XM satellite radio on the
'60s on 6 channel. ''Cousin Brucie's Saturday Night Party – Live
was broadcast Saturday nights, while Cruisin' with Cousin Brucie
was broadcast on Wednesday nights. On Sunday nights, Best of Brucie'', a compilation culled from his SiriusXM broadcasts, aired. His crew included at various points former senior producers Adam Saltzman, Lauren Hornek, Emilio Medugno and producer Colton Murray. On his Wednesday, July 29, 2020, program, he announced he was leaving SiriusXM following that Saturday's broadcast, characterizing it as not a retirement. Days later, it was announced that Cousin Brucie would be returning to WABC in New York City, where he was previously a DJ from 1961 to 1974. The station was reviving its previous 'Music Radio 77 WABC" format for Saturday evenings with the otherwise all-talk station airing
Cousin Brucie’s Saturday Night Rock & Roll Party weekly from 6pm to 10pm, beginning September 5, 2020. The program was described as featuring music from the 1950s and 1960s and "a good touch" of the 1970s. WABC placed the show into syndication in 2025.
Film and television Morrow's voice can be heard in the movies
Across the Universe,
Gas Pump Girls, and
Dirty Dancing; he also had a minor part in the latter, playing a magician who saws Baby (
Jennifer Grey) in half, and served as period music consultant. He can be seen making on stage introductory remarks for the 1966 documentary
The Beatles at Shea Stadium. He also appeared in the 1978 movie ''
Sgt. Pepper's Lonely Hearts Club Band and had a guest appearance in the 1990s science fiction television series Babylon 5 [in "War Without End" (Part 2), playing the first officer of Babylon 4]. In Across the Universe,
the radio station call letters he used were WEAF which were the call letters of 660 in New York before it became WNBC. He also played a television contest announcer in Between Time and Timbuktu'', a 1972
National Educational Television production adapted from several short stories by
Kurt Vonnegut.
Charity work Morrow has worked for the Variety Children's Charity (for which he served as president for ten years) to help fund children who are disadvantaged, physically challenged, sick or needy and he volunteers with Gatewave Audio Reading Service for people who are blind or visually impaired. and
WhyHunger (which in 1975, was founded by Morrow's close friend, the late singer-songwriter,
Harry Chapin). ==Personal life==