BT Retail ran a competition called "Race to Infinity" in the autumn of 2010 to assess demand for the Infinity product in 2495 mostly-rural communities. The winners would be the 5 areas served by a telephone exchange that received the most percentage votes out of its "total connections" by 31 December 2010. BT announced on 3 January 2011 that 6, not the originally planned 5, areas would receive Infinity by early 2012. The six winning areas were:
Whitchurch, Hampshire (104%);
Caxton, Cambridgeshire (103%);
Madingley, Cambridgeshire (102%);
Innerleithen, Scottish Borders (101%);
Blewbury, Oxfordshire (99.8%);
Baschurch, Shropshire (95%). Voting surpassed 100% in several areas because new places had been built and residents without landlines connected to the area's exchange could vote - and were encouraged to do so by very active locally-run volunteer campaigns. In addition to winning Infinity, each of the six winning areas are to receive £5,000 of computer equipment for a local community project. BT originally planned on awarding the prize to just 1 of the top 5 winners. As of February 2015, many properties in the small village of Baschurch were still waiting for BT to install BT Infinity. An area's exchange had to get a minimum of 1,000 votes in order to enter the competition; any area whose exchange reached 75% would be actively engaged with by BT for an upgrade. Two exchanges outside the top 6 winners achieved over 75%:
Marton, Warwickshire; and
Capel, Surrey. On 2 February 2011, BT announced that all 10 exchanges would be upgraded. In March 2012, BT announced that they would be upgrading all of their packages to take advantage of their newer and much faster 100 Mbit/s fibre-optic technology. Areas are expected to be upgraded within the upcoming months. On 25 September 2012, BT announced 163 new fibre exchanges. They are all expected to be activated sometime during 2013. Among the list, is
Blackpool, Lancashire,
Desford, Leicestershire,
Earl Shilton, Leicestershire,
Oakengates, Shropshire,
Skegness,
Torquay,
Cowdenbeath, Fife,
Christchurch, Dorset,
Buckhaven, Fife and
Dursley. In December 2012, BT had begun the first real-world tests of newer
XGPON technology, developed by
BT and
ZTE collectively, to allow superfast fibre-optic broadband up to 10 Gbit/s (10,000 Mbit/s). The testing is currently being held at Arcol UK in
Cornwall and will operate in tandem with its current 330 Mbit/s downlink package. On 13 February 2013, BT announced 99 new fibre exchanges. They are all expected to be activated by the end of 2014. Among the list, is
Beamish,
Birtley, Tyne and Wear,
Darlington,
Coatbridge,
Grimsby and
Yapton. ==Criticism==