In 2007, the founding partners of BCycle, Trek and health care insurance company
Humana, launched their bike sharing venture with the nation's largest ever temporary bike sharing program at the 2008
Democratic National Convention in
Denver,
Colorado. Called Freewheelin, this program made 1,000 bikes available to the delegates at both the Democratic and
Republican National Conventions. The programs proved so successful that the Democratic host committee selected bike sharing as a special legacy program to receive a donation to launch the country's first smart bike sharing system. Following the Democratic National Convention, Trek, Humana and advertising agency
Crispin Porter + Bogusky formed B-Cycle, LLC to develop a technologically and visually appealing bike share system. The joint venture worked with a non-profit created to operate the system, Denver Bike Sharing, operating as Denver B-cycle, to launch with 500 bikes and 40 stations in Denver on
Earth Day, April 22, 2010. In 2018, the eighth year of Denver B-cycle, it received a
subsidy from the
City of Denver government. In October 2024, BCycle was acquired by Bicycle Transit Systems, making it the only vertically integrated docked bike share company in North America. == Controversy and competition ==