As a
small forward, Bud Ogden led Santa Clara to its best years in its program's history while playing alongside his younger brother,
Ralph. He played for the Broncos from 1966–67 to 1968–69, and was an integral part of an era (1967–1971) that saw the team go 70–10 overall, including two trips to the
NCAA Division I men's basketball tournament. As a
sophomore in 1967, Ogden scored a still-standing school record 55 points against
Pepperdine, and as of the end of 2019–20 is the 16th all-time leading scorer with 1,437 points. His 18.2
points per game average is third all-time. In 1967–68, his
junior year, the Broncos went 22–4, won the West Coast Conference title, and advanced to the NCAA tournament West regional final before falling to a
Lew Alcindor-led
UCLA squad. The following year, he and his brother guided the Broncos to a 27–2 record, including 21 straight wins to begin the season. They were ranked as high as third in the national polls, won another West Coast Conference Title and once again met
UCLA in the West regional final of the NCAA tournament. The
Bruins again defeated the Broncos and went on to win the national championship. They lost by 38 points in what was Alcindor's final game at
Pauley Pavilion. "To be that close to the Final Four–it was heartbreaking", Ogden said. At the conclusion of his senior year, Ogden was named a
consensus Second Team All-American. On February 10, 1969, he was featured on the cover of
Sports Illustrated. Years later, he would have his jersey retired by Santa Clara. Bud and his brother Ralph were both also inducted into the San Jose Sports Hall of Fame. ==Professional==