MarketBuena Vista (brand)
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Buena Vista (brand)

Buena Vista is a brand name that has historically been used for divisions, subsidiaries, and assets of The Walt Disney Company, whose primary studios, the Walt Disney Studios, are located on South Buena Vista Street in Burbank, California. The studio lot is also home to the company's corporate headquarters, the Team Disney Burbank building. The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the traditional Disney castle logo to signal the affiliation between Buena Vista and Disney.

History
The brand was originally used for the Buena Vista Film Distribution Company, which had been established by Walt and Roy O. Disney to distribute The Living Desert (1953) after RKO Radio Pictures, Disney's longtime distributor, refused to. The company would go on to distribute all of Disney's future films, though some were still distributed by RKO until 1956 because of preexisting contracts. Disney semi-retired the Buena Vista name in May 2007 and the company was designated Walt Disney Studios Motion Pictures. In 1996, Buena Vista International was described as the "international distribution division of the Walt Disney Company", including "marketing and distribution" of films in the United Kingdom (as of 1995), and Japan (as of 2005). == Reorganization ==
Reorganization
The following Buena Vista brands have been semi-retired, fully retired, or renamed to a Disney and/or ABC name, in accordance with the company's branding strategy. Buena Vista Home Entertainment (from 2007 to 2026), Buena Vista Records and Lake Buena Vista, however, have not legally changed their names. Buena Vista was revived as a name, Buena Vista Theatrical, for the former Fox Stage Productions as a Disney Theatrical Group division. == Notes ==
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