In 2011, Russ, alongside friend and fellow rapper Bugus, appeared on
MTV after Bugus' song "El Jefe" gained traction. From December 2011 to August 2014, Russ released 11 albums and 87 singles consecutively; all free of charge. Two of these songs, "
What They Want" and "
Losin Control", entered the
Billboard Hot 100, peaking at numbers 83 and 62, respectively. On April 18, 2018, the album was certified
platinum by the
Recording Industry Association of America (RIAA) for combined sales and
album-equivalent units of over 1,000,000 units in the United States. Prior to releasing his album, Russ announced on his
Twitter account that he would be headlining his tour, The Wake Up Tour, from May 16 to August 5, 2017. Russ released his thirteenth studio album,
Zoo, on September 7, 2018, which peaked at number 4 on the
Billboard 200. On November 12, 2019, Russ published his first book, ''It's All in Your Head.
On January 31, 2020, he released his fourteenth studio album, Shake the Snow Globe, on Russ My Way Inc. and Columbia Records. It peaked at number 4 on the US Billboard'' 200. The first book authored by Russ, ''It's All in Your Head'', was published in 2019 and went on to be a bestseller. On June 30, 2020, Russ announced that he completed his deal with Columbia Records and is now an independent artist. On November 17, 2020, he released an EP titled
Chomp. It features guest appearances from
Black Thought,
Busta Rhymes,
Benny the Butcher, and
Ab-Soul, among others. On November 18, 2021, Russ announced a new EP,
Chomp 2, as the sequel to last year's
Chomp. The project was released on December 8, 2021, under Russ My Way Inc. On August 18, 2023, Russ released the album
Santiago. It went on to peak at 12 on the
Billboard 200 album chart. On January 10, 2024, he published the sequel to his first book
It Was You All Along. Later that year, he made his film debut, appearing as Parker Wayne in the
M. Night Shyamalan thriller,
Trap. == Musical style and influences ==