The origin of the bullet hell genre is attributed to
Toaplan, a now-defunct Japanese video game studio that developed
arcade shoot 'em ups. In 1993, the studio released
Batsugun, an innovative game that, after the first level, featured increasingly complex and hypnotic bullet patterns. In order to make the game more fair to players, only a small part of the player's ship served as the
hitbox, rather than the entire vessel itself. This remains a tenet of bullet hell shooters, allowing players to navigate through seemingly impossible swarms of bullets. The company collapsed soon after, but former employees started a different studio,
Cave, that continued to develop bullet hell games. The 1995
DonPachi added more twists to the formula that continue to be reflected in the genre going forward. It added a
fighting game-style
combo system that forced the player to defeat enemies quickly or lose score. Around this time, the
Touhou Project, the most well-known and prolific fan-made shooter series as recognized by
Guinness World Records, was also conceived. Largely the work of a single
doujin soft developer,
ZUN, he had begun developing the games to showcase his
musical compositions. The second game in the series, the 1997
Story of Eastern Wonderland, was its first bullet hell shoot 'em up. The 2002
Embodiment of Scarlet Devil marked a large step forward for the series, and, due to its
Windows release, gained massive popularity with a new Western audience. Due to the high difficulty of pure bullet hell games, such hybrids open the genre to a new audience who might not have considered trying them otherwise.
Competitive play The competitive bullet hell scene is defined by hyper-fast reflex gameplay with a focus on achieving
high scores. Game scholar Alexandra Orlando claims that it has not become an
esport due to a lack of human drama, as well as a belief that highly-skilled Japanese players are "gods" of the genre, causing fewer Western players to pick them up. Approximately 90% of records are held by Japanese players. ==Bullet heaven ==