Originally, buntal hats were primarily produced in the towns of
Sariaya and
Tayabas, due to the buri palm plantations in
Quezon Province. Early versions of the buntal hat were wide-brimmed farmer's hats () and used unsoftened strips of buntal fiber. The industry expanded into
Baliuag, Bulacan, between 1907 and 1909, originally introduced by Mariano Deveza who originally hailed from
Lucban, Quezon. Introducing buntal hat weaving to Baliuag was easy since the town already had a preexisting weaving industry producing textiles,
pañuelos (kerchiefs),
tapis, as well as woven hats made from
bamboo straw. Buntal hat production in Baliuag was further enhanced by Dolores Maniquis who softened the fibers through the use of a wooden roller known as an
iluhan. This process was meticulous as using the roller too many times can result in the fibers becoming too brittle. This resulted in buntal fibers that could be woven into hats with a finer weave and texture. In 2011, Rosario Quizon-Bautista, one of the last remaining weavers in Baliuag, also started a project to teach buntal weaving skills to inmates in the Bulacan Provincial Jail, due to the lack of interest among youths in Bulacan. She sells raw buntal fiber to the inmates, and buy back finished hats. This provides them with income while also preserving buntal weaving traditions. ==In popular culture==