In the late 1930s, the government redefined the term "citizen" as an agent who contribute to a war of their own will, but under the influence of government officials, critics, and others. The government promoted the concept of "
total war". Private citizens were expected to contribute to the war. The government used mass media in order to promote patriotism and participation. The media was used to oppose enemy ideology and win ideological warfare. This was called "
the theory of ideological and advertised warfare". The mass media were defined as a rational way to produce "citizens". For example, advertising discourse emphasized the existence of the enemy in order to promote "
independence" and argue that "
capitalism" is the worst enemy. The Cabinet Intelligence Committee was established as Japan's first national central intelligence organization in July 1936. The Cabinet Intelligence Committee, which was reorganized and reinforced by additional work for the national spiritual mobilization movement in September 1937, became the Cabinet Intelligence Department. However, both the Cabinet Intelligence Committee and the Cabinet Intelligence Department were mainly responsible for liaison and coordination of information and advertising, both of which were controlled by individual ministries. Direction from Prime Minister Konoe Fumimaro made the Cabinet Intelligence Department more reliable, and in December 1940 he officially founded the Cabinet Intelligence Bureau. The organization used the
Imperial Theatre in
Hibiya,
Tokyo as its office. The first president of the organization was Nobuhumi Ito, followed by
Masayuki Tani, Eiji Amou,
Taketora Ogata,
Hiroshi Shimomura, and
Tatsuo Kawai. == Organizational structure ==