Burning Desire (song)

In 2012, Del Rey was named the new figurehead of the latest brand of the Jaguar F-Type automobile. To promote the photoshoot, she sang "Burning Desire" at the Paris Motor Show, wearing red lipstick and a white sundress. The song is composed by Del Rey and Justin Parker, co-author of the bulk of Born to Die. "Burning Desire" is a tragically-themed love song, with the lyrics: "I drive fast, wind in my hair/ I push it to the limits/ 'Cause I just don't care". Breathless pants and groans begin the track. On writing the song, Del Rey said: ==Music video==

A promotional video for "Burning Desire" appeared online on Valentine's Day of 2013, featuring Del Rey as her usual lounge singer persona, interspersed with snippets of the Jaguar F-Type. the video was filmed in the Rivoli Ballroom in London's South end. Desire Thompson of VIBE noted that Del Rey channeled her inner Jessica Rabbit in the 1960s social-scene video for the promotional single. ==Critical reception==

Music reviewer Carl Williot wrote that on "Burning Desire", "Lana is no longer willing to let you play your video games, she's the active agent." Nicole Sia of SPIN said the video was a straightforward affair, channeling Del Rey's typical retro-inspired style, interloped with old-fashioned video clips. "Fast cars might not be everyone's idea of paradise, but at least for LDR it pays the bills." Sia concluded. After hearing the song, The Independent dubbed the singer, "Queen of sultry pop". ==Usage in other media==

The song serves as the title track to a 13-minute promotional short film for the Jaguar F-Type, called Desire. and stars Damian Lewis. ==Release history==