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POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema. The film's slogan is "He's not selling out, he's buying in."

Premise
The documentary consists of Spurlock seeking various sponsors for the film, and sharing insights gained in his attempts to secure financing through such efforts. It also highlights a number of sales presentations devised by Spurlock to entice various brands into sponsoring the film. The ultimate goal was for the documentary to be entirely paid for or otherwise furnished by sponsors. It is thus a non-fiction form of metacinema in which his documented efforts of financing the film became the film itself. ==People appearing in the film==
People appearing in the film
Besides a great number of sponsoring and non-sponsoring corporate figures appearing in the film, others include: • J. J. Abrams, filmmaker • Peter Bemis of Bemis/Balkind • Peter Berg, filmmaker • Big Boi from OutkastNoam Chomsky, Professor Emeritus of Linguistics at Massachusetts Institute of TechnologyBob Garfield, co-host on On the MediaSut Jhally, Professor of Communication, University of Massachusetts Amherst • Britt Johnson of mediaplacement • Matt Johnson and Kim Schifino of Matt & Kim • Beth Jones, Ban Brand Manager at Kao Brands CompanyGilberto Kassab, mayor of São Paulo, BrazilJimmy Kimmel and a "live" show of Jimmy Kimmel Live! • Richard Kirshenbaum of Kirshenbaum Bond Senecal + Partners • Jon Bond of Kirshenbaum Bond Senecal + Partners • Damian Kulash of OK Go • Rick Kurnit, a lawyer specializing in advertising law • Michael Levine of Levine Communications Office, Inc. • Martin Lindstrom of Buyology Inc. • Susan Linn, Author of Consuming KidsMark Crispin Miller • Regina Monteiro, Director of Urban Planning, City of São Paulo, BrazilRalph Nader, consumer advocate • Brett Ratner, film director and producer • L.A. Reid, music producer formerly of Island Def Jam MusicLynda Resnick, owner and chief executive officer of POM Wonderful • Tony Seiniger of Seiniger Advertising • Stan Sheetz of Sheetz, IncBen Silverman of Electus and formerly of NBC Entertainment • Brian Steinberg, TV Editor of Advertising AgeQuentin Tarantino, screenwriter/director • Donald Trump • Matt Tupper of POM WonderfulDavid Art Wales of Ministry of Culture marketing consultancy • Robert Weissman of Public Citizen • Faris Yakob of kbs+p • Lindsay Zaltman of Olson Zaltman Associates ==Release==
Release
The film premiered at the Sundance Film Festival in January 2011. In the United States, the film had a limited release, opening on April 22, 2011 in New York City, Los Angeles, San Francisco, Chicago, Washington D.C., Boston, Philadelphia, San Diego, Phoenix, and Austin, Texas. ==Sponsors==
Sponsors
Spurlock signed non-disparagement clauses with most of the companies showcased in his film but retained final cut. Mane 'n Tail is featured prominently in the film, For 60 days, beginning April 27, 2011, the city of Altoona, Pennsylvania (home of Sheetz, one of the movie's major sponsors) ceremonially changed its name to "POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania" to help Spurlock promote the film, and received $25,000 for doing so. Other sponsors include: • Amy's KitchenBanCarrera Sunglasses • Get It For Free Online • HyattJetBlue • KDF Car Wraps • MerrellMini • Solstice Sunglass Boutique • TridentCarmexMovieTickets.comOld NavyTed BakerPetland DiscountsSeventh Generation Inc.Sheetz • Thayers ==Music==
Music
Spurlock used Brooklyn dance-punk duo Matt and Kim's music as the movie soundtrack and their song "Cameras" from the album Sidewalks for the opening credits. Band members Matt Johnson and Kim Schifino are also interviewed in the film. The film's theme song is called "The Greatest Song I Ever Heard" by the rock band OK Go. The song was made available for download on 1 April 2011. OK Go performed the song at the film's premiere and at promotions for the film. They also appeared live on The Late Late Show with Craig Ferguson performing the song. A soundtrack album was released to digital music stores on April 26, 2011, and on CD August 23, 2011. ==Reception==
Reception
The film received 72% positive reviews from film critics on the review aggregate website Rotten Tomatoes, with an average rating of 6.20 out of 10. The website's critics consensus reads, "The Greatest Movie Ever Sold plays smartly to Spurlock's strengths, and the result is a breezy, albeit not particularly enlightening documentary." On Metacritic, the film received a score of 66 out of 100. Stephen Holden called the film "even more amusing than Super Size Me", pointing out that "more than once the movie shows Mr. Spurlock, armed with clever storyboards, selling his ideas with an enthusiasm and skill that would put Don Draper of Mad Men to shame." ==References==
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