The film was favourably reviewed by the critic
Pauline Kael in
The New Yorker : " a buoyant, quirky sex comedy..the director takes a look around the whole modern supermarket of sex.
By Design takes in the bars and beach houses, fast food restaurants and discos, and the sexual patterns of those who inhabit them..Jutra has a light understated approach to farce. His sensibility suggests a mingling of
Tati and
Truffaut. The scenes are quick and they're dippy, but with a pensive, melancholy underlay." Conversely, Philip Szporer of The
Cinema Canada journal published a lengthy film review in January 1983, concluding that "If the film was to have been a bold, inventive, humorous and touching tale, it is instead a completely forgettable experience. Lacking a coherent structure and tone, the film only serves up a mish-mash of moral overtones and misgivings."" ==Awards==