In 1969, a new cocktail known as the
Bloody Caesar was created in
Calgary,
Alberta. The main ingredients of a Bloody Caesar are tomato juice, clam broth and vodka. Shortly thereafter,
Duffy-Mott, an American juice manufacturer, began to produce and market a mixture of tomato juice, clam broth and spices under the name
Clamato. The Bloody Caesar became one of the most popular cocktails in Canada, greatly increasing sales of Clamato in Canada along the way. In response to the loss of the licence, Caesar Canning used the formula for Clamato (which it had received from Duffy-Mott) to create a new type of mixing-juice. In order to avoid breaching the licensing agreement, the product contained tomato juice, but
no clam juice. With the help of FBI Foods Ltd., Caesar Canning was able to market this juice across Canada, under various trade names. In the court reports, judges referred to all of these products collectively as
Caesar Cocktail. While the product successfully gained market share from Clamato, Caesar Canning did not survive as an independent company and declared bankruptcy in 1985. In 1986, FBI Foods Ltd. purchased Caesar Canning's assets and continued to sell Caesar Cocktail. Cadbury-Schweppes did not take immediate action against FBI Foods Ltd. or Caesar Canning because they believed neither company had breached the licensing agreement, given that
no clam juice was used to produce Caesar Cocktail. However, in 1986, Cadbury-Schweppes realized they might, in fact, have a case against FBI Foods Ltd. for breach of confidence. They sued FBI Foods Ltd. for having knowingly and improperly used confidential information which Cadbury-Schweppes' predecessor, Duffy-Mott had given to Caesar Canning
solely for the purpose of producing Clamato under licence, not for producing its own competing product. == Case History ==