In September, 2010,
cajeta was declared the Bicentennial Dessert of Mexico, honouring its history, tradition and origin. Cajeta was born in the city of Celaya, Guanajuato, the state where the Independence of Mexico started back in 1810, with the famous
Grito de Dolores by father
Miguel Hidalgo. In Celaya, Hidalgo was named Captain General of America by his staff, making it an important element of the
Independence War. Cajeta was easily stored and transported, and lasted for several months without decomposing, thus becoming an important food complement for the poorly fed troops (Martínez, 1976). In 2005,
the Hershey Company introduced a line of
cajeta-flavored confections styled "Cajeta Elegancita", targeted at Mexican-food aficionados living in the United States. The marketing decision made headlines when it was discovered the word is a
risqué term for the
vulva in Argentinian and Uruguayan parlance. That same year,
Nestlé released a "cajeta"-flavored
Nesquik in Mexico. ==See also==