The 2000 California Complete Count Committee included 18 statewide leaders and was created by Executive Order D-11-99 by Governor Grey Davis. The committee was allocated $24.7 million through Senate Bill 711 to conduct a first of its kind statewide outreach campaign. In 2000 the United States United States Census Bureau estimated California's mail back response rate to be the same as that of 1990, 58%. California attained a 70% mail back response rate, which was 2-3% above the national
average United States Census Bureau: 2000 Mail Back Response Rates. Analysis shows that the 2000 California Complete Count Committee increased the mail back response rate by up to 8% where the Committee focused its efforts. This multi-lingual, multi-media advertising and outreach campaign was the first to coin the term “trusted messengers” as a key strategy to reach undercounted populations. == 2010 California Complete Count Committee ==