BeIN Sports launched via
DirecTV on August 16, 2012, coinciding with the start of the European soccer leagues 2012–13 season. The network would later launch on
Dish Network the following day,
Comcast on September 6, 2012 and
Verizon FiOS in March 2013. In 2016, BeIN Sports reached a deal with
Conference USA to carry select football, basketball, baseball and softball games. This agreement ended after the 2018–19 season and was not renewed. Also in 2016, BeIN Sports began showing matches from the
North American Soccer League. In August 2018, several major television providers dropped the network; including
AT&T (both DirecTV and
U-verse), Verizon Fios and
Xfinity. In October 2018, the
WTA Tour returned its broadcast rights back to
Tennis Channel. Its contract with BeIN Sports (as part of a wider international deal) was criticized by fans for limiting the reach of its events due to inconsistent and intermittent scheduling (with scheduling conflicts favoring its soccer coverage) and declining carriage. Based on numbers from
Nielsen, beIN Sports was ranked as the lowest-rated broadcast or cable network in the United States in 2021 based on total viewers, with a 40% decline year-over-year. ==Programming==