, portrayed by
Rachel Zegler (
pictured in 2023).|alt=Rachel Zegler in a black dress
Dan Nigro – the sole producer of
Olivia Rodrigo's debut studio album,
Sour (2021) – returned as her principal collaborator on the follow-up album,
Guts (2023). It included some
indie folk songs, with lyrical themes like heartbreak, body image, and social and adolescent anxieties. The album was released to critical acclaim in September2023. In 2022, Rodrigo was approached to preview the American dystopian action film
The Hunger Games: The Ballad of Songbirds & Snakes and potentially write music inspired by it. A fan of
the books and
the soundtracks from the franchise, she considered it "such an honor". Rodrigo was stimulated by one of the final scenes in the movie, an aerial view of birds weaving in and out among trees, which she kept thinking about repeatedly and believed was the "climax". She felt a connection to the character
Lucy Gray Baird, portrayed by
Rachel Zegler; Rodrigo and Nigro wrote the song "Can't Catch Me Now" from her perspective, with the intention of capturing the scene. On November 1, 2023, Rodrigo's hotline began playing a short clip of "Can't Catch Me Now" on repeat. The same day,
Lionsgate announced that the track would serve as the official song for the film, at a promotional event in
Times Square which was attended by its actors Zegler,
Tom Blyth, and
Josh Andrés Rivera. Alongside a 60-second trailer of
The Hunger Games: The Ballad of Songbirds & Snakes, which featured the song, Rodrigo revealed it would be released two days later and expressed her excitement about the opportunity to write for the film.
Geffen Records made "Can't Catch Me Now" available for pre-order as the opening track on the film's accompanying 2023
soundtrack album, from which it served as the second single. The song was also released on the
7-inch vinyl format on November 3. ==Composition and lyrics==