In May 2012, the song was re-released and featured in an International TV commercial for
Miller Genuine Draft, created by the advertising agency me&lewis ideas. In early 2013, the song was used in a U.S. television commercial for
Microsoft's
Outlook.com webmail service. The song was also used in the background of
ESPN's
College GameDay commercials, the March 2013 premiere episode of
MTV's
The Real World: Portland, in commercials for the movie
R.I.P.D. and in the trailer for the film
Grudge Match. It is featured on the soundtrack for the 2013 film on
Steve Jobs titled
Jobs and the American
basketball video game
NBA 2K14. The song is featured on the
Ubisoft dance game Just Dance 2014 as
downloadable content. On July 2, 2013, mash-up artist
DJ Earworm released a summer mash-up, incorporating "Can't Hold Us" with 10 other songs that became popular in summer 2013. In late 2013, the chorus from the song was used in an ad campaign for the opening of the
Graton Resort & Casino in Northern California. The song was also used in
YouTube's
Rewind video for 2013. The song's segment in the video featured YouTube personalities including
The Slow Mo Guys,
Smosh,
KassemG, CorridorDigital,
Jimmy Kimmel,
Freddie Wong, and Macklemore himself accompanied by Grover from
Sesame Street. The song was also used in
WWE Raw's 2012
Slammy Awards for the Match of the Year nominations. The song was used in a 2012 video by FaZeClan titled "FaZe ILLCAMS – Episode 37". During the
2012 Seattle Seahawks season, the song became the official touchdown song for the team thanks to big fan coach
Pete Carroll. Macklemore and Ryan Lewis, also big supporters of the Seahawks, performed "Can't Hold Us" along with "
Thrift Shop" during the NFC Championship game halftime show at
CenturyLink Field on January 19, 2014. When the
Oklahoma City Thunder started to use the song during games, Macklemore took issue with the team as
they had controversially relocated from Seattle when they were formerly the
Seattle SuperSonics. The song was used in the trailer of the 2013 film
Jobs. On March 17, 2014 Season 2 Episode 3 of the
A&E TV show
Bates Motel, "Can't Hold Us" was featured in a scene as music in the background. On December 13, 2014 Season 11 player
Fleur East sang the song at
The X Factor final. In 2014, the song was also used in the comedy film
Horrible Bosses 2. The song was also used in the third trailer of
Ice Age: Collision Course. The song was used in season 5, episode 12 of
90210, when Liam was fighting in the gym. The song was played during the
2015 UEFA Champions League Final opening ceremony. The song is also used in the 2016 film
Middle School: The Worst Years of My Life. The song was also used for
Canada, Mexico and United States' Joint Bid for the
2026 FIFA World Cup. The song is used as the theme song for the
Brodozer monster truck on the
Monster Jam circuit. Macklemore performed the song during
MLS Cup 2019, which was held at
CenturyLink Field. Macklemore himself performed the song with the Detroit Youth Choir on the season 14 finale of
America's Got Talent (The Detroit Youth Choir also performed the song in the audition and the finals. This came after performing with the Ndlovu Youth Choir and
Kygo performing his version of the
Steve Winwood song "
Higher Love" with posthumous vocals from
Whitney Houston) The song was formerly used by the
Seattle Mariners during the
seventh inning stretch at
T-Mobile Park. It was previously played after every home run. The song was used in the
roll call for Washington state at the
2024 Democratic National Convention. ==Track listing==