1973–1986: Emergence East Coast hip-hop is occasionally referred to as New York rap due to its origins and development at block parties thrown in New York City during the 1970s. According to
AllMusic, "At the dawn of the hip-hop era, all rap was East Coast rap." Leading up to hip-hop, there were spoken-word artists such as
the Last Poets who released
their debut album in 1970, and
Gil Scott-Heron, who gained a wide audience with his 1971 track "
The Revolution Will Not Be Televised". These artists combined spoken word and music to create a kind of "proto-rap" vibe. Following this, early artists of hip-hop such as
DJ Kool Herc,
Grandmaster Flash,
Afrika Bambaataa,
the Sugarhill Gang,
Kurtis Blow,
Jam Master Jay and
Run-DMC, pioneered East Coast hip-hop during hip-hop's earlier years in the 1970s and 1980s. By the late 1990s, East Coast rap had returned to mainstream dominance.
1997–2007: Bling era, mainstream success Biggie's commercial success helped pave the way for the success of other up-and-coming East Coast rappers such as
Jay-Z,
DMX,
Busta Rhymes,
50 Cent,
Ja Rule,
the Lox,
Fat Joe,
Big Pun, and
Clipse. Many East Coast hip-hop producers also rose to prominence during this period such as
Timbaland,
Pharrell,
Just Blaze,
Swizz Beatz,
Irv Gotti, and
7 Aurelius.
2007–2013: Blog era and revitalization A mainstream revitalization of East Coast rap occurred in the late 2000s and early 2010s, albeit without the same level of ubiquity as in the 1990s. Younger artists at this time used Internet resources such as social media, blogging, and
music streaming to build a following among fans, blurring the lines between the
underground and the mainstream. Rappers who emerged during this "blog era" include
Joey Bada$$,
A$AP Rocky,
Nicki Minaj,
Wiz Khalifa,
Meek Mill,
French Montana,
Pusha T,
Logic,
Mac Miller,
Vast Aire,
Wale,
Azealia Banks,
Flatbush Zombies,
Troy Ave,
Bishop Nehru,
Asher Roth, and
Ka.
2014–present: Rise of trap, drill, boom-bap resurgence East Coast rappers that saw success during this period include
Cardi B,
Lil Uzi Vert,
Fetty Wap,
A Boogie wit da Hoodie,
Rich The Kid,
Tekashi 6ix9ine,
Sheck Wes,
ASAP Ferg,
Rico Nasty,
Young M.A,
Action Bronson,
Shy Glizzy,
YBN Cordae,
Brent Faiyaz,
GoldLink,
PnB Rock,
Flipp Dinero, and
Jay Critch. Many of the rappers of this era gained prominence on
social media, and some diverged from the traditional East Coast sound with stylistic choices that befitted the
streaming era, such as
trap production and
Southern hip-hop influence. Various factors led to a decline in unique regional scenes, including East Coast rap, and rivalries between different cities and regions declined significantly, with artists across different regions and genres more willing to collaborate than in the past.
New York City's drill genre, heavily influenced by
UK drill (and often using the same London producers, such as
808Melo), has injected new energy into the New York hip-hop scene, attracting critical acclaim, media controversy and a significant following, despite departing from standard hip-hop song structures. The genre started in Brooklyn, led by artists such as
Bobby Shmurda, the late
Pop Smoke,
Fivio Foreign,
Sheff G, and
22Gz.
Bronx drill, a related subgenre, has also emerged, with prominent rappers including
Kay Flock,
Ice Spice and
Kenzo B. A neo-
mafioso style of East Coast rap, marked by an emphasis on "grimy" gangster lyricism, wordplay, and
boom-bap production, reminiscent of "classic" mid-90's acts such as "Wu-Tang, Mobb Deep, Onyx, and early Jay-Z", has made an emergence, garnering critical and commercial success, and a
cult following. This modern revitalization of the traditional sound (sometimes referred to as "
coke rap") has been spearheaded by
Griselda Records of
Buffalo,
upstate New York, and its flagship artists
Westside Gunn,
Benny the Butcher, and
Conway the Machine, as well as affiliated artists
Mach-Hommy,
Roc Marciano,
Boldy James,
Rome Streetz,
Armani Caesar,
Daringer and
Conductor Williams, among others. ==Legacy==