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Company Profile

Canada Beef

Canada Beef, formerly the Beef Information Centre, is a Canadian trade and marketing organization.

History
In 2008, the BIC teamed up with the Canadian Cattlemen's Association and the Canadian Pork Council to disseminate information at the height of the WTO trade dispute over the mandatory country-of-origin labeling (mCOOL) rules. In July 2019, Canada Beef received a $5.3 million subsidy from the Trudeau government "in order to grow sales internationally, in part by boosting foreign consumer confidence in Canada's product". ==Leadership==
Leadership
In July 2019, Michael Young was president of Canada Beef. ==Funding==
Funding
The organization is funded by virtue of the Canadian Beef Cattle Check-Off. ==See also==
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