Canali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor. In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines. In 1980, 50% of its sales were international. In 2007, the company abandoned its family-managed policy. In 2010,
New York Yankees pitcher
Mariano Rivera was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes. In 2014, Canali opened its first store in
Spain, in
Madrid, and signed a franchise deal with the Spanish company Yusty. In December 2015, Canali opened its online shop. In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees. In November 2017, the company denied rumors it was looking for a buyer. In September 2018, Canali entered the Chinese ecommerce market through a partnership with
Secoo. Following the outbreak of the
coronavirus pandemic, Canali changed its creative strategy for more "homey", casual designs to fit the work-from-home trend. ==Description==