Upon taking office on 27 January 1769, von Ulm attempted to move the administration from Freiburg to Günzburg, closer to his estate, arguing that of the 100,000–200,000
florins spent annually by officials in Freiburg, two-thirds flowed into
Alsace and
France. He arrived in Freiburg on 18 August 1769. In May 1770, von Ulm orchestrated the ceremonial reception of
Marie-Antoinette during her journey to Paris. The city and government spent 200,000 thalers on festivities, prompting Empress Maria Theresa to publicly rebuke von Ulm for extravagance. He was widely known for his poor financial management and came close to bankruptcy on several occasions. To cover these costs, he took out loans, including one from the
Abbey of St. Märgen. In 1772, the Empress authorized him to raise 40,000
gulden against his estates in Swabian Austria. In 1774, he acknowledged borrowing 14,000 gulden from Abbot Bonaventura Bucher of
Muri Abbey at four percent annual interest. That same year, he was accused of mismanagement by councilors Hermann von Greiffenegg and Thaddäus Schmid von Brandenstein. Defending himself successfully in Vienna, he was awarded the
Commander’s Cross of the Order of St. Stephen on 15 June 1772. He witnessed firsthand the Empress’s interest in education reform and retained the chairmanship of the imperial school commission. A teacher training college (
Normalschule) was opened in Freiburg in 1773. That year also saw the
suppression of the Jesuit order by
Pope Clement XIV, leading to the closure of the Jesuit college in Freiburg and the transfer of its buildings to the university. The Jesuit palace in
Merzhausen was sold for 66,000 florins. During a 1777 visit to the region,
Emperor Joseph II harshly criticized the administration, describing Freiburg as unimpressive and overly bureaucratic. He complained about von Ulm’s inability to control expenses and personnel and considered the university unworthy of its costs. In response, von Ulm claimed that in order to maintain order and dignity, he had personally overseen roughly 25,000 dispatches annually. Nonetheless, his administration failed to address significant structural inefficiencies. == Death ==