In the early 1970s, Imperial became a controversial judge on a talent show presented by
Chacrinha. At the end of the decade, he presented
TV Tupi as an attraction on Saturday nights and was a show that the country watched religiously; it later migrated to TVS - Canal 11 Rio de Janeiro. Imperial was also a columnist for the magazine
Amiga, published by Bloch Publishing from 1969. His column was characterised by its irreverence. At the 1984 Carnival, Imperial became famous for releasing the notes of the jurors in the parades of the samba schools in Rio. Every time a maximum score was awarded he exclaimed loudly "
dez, nota dez" ("ten! ten points!"). This sentence appealed to popular taste, gaining him real support. He was elected an alderman of Rio de Janeiro in 1982. He ran for mayor of Rio in 1985, but lost the election. He later became an author of the well-known 1960s song "A Praça" ("the square"), the
Ronnie Von hit that became the opening theme of the humorous television programme
A Praça É Nossa ("the square is ours"). Around 1961, at the age of 29, Imperial tried to launch the career of
Roberto Carlos as a "prince of bossa nova", producing his first album,
Crazy For You. However, his pupil was accused of shamelessly imitating
Joao Gilberto, and the album failed. But he continued until he was signed to CBS in 1958 as a producer. At that time he was known as "Dad". Imperial also launched the Career of vários Brazilian superstars such as
Elis Regina,
Erasmo Carlos,
Tim Maia,
Wilson Simonal and many others. He was known as the father of
Rock’n Roll in Brazil and was fundamental in the music, movie, theater, television and politics. His music and art still expanding in Brazil and it’s showcased in documentaries and biographies of several artists life story. ==Personal life==