The music video for "La Loto" was shot in
Los Angeles. It was co-directed by Argentine director Diego Peskins and Venezuelan Daniel Duran, both having worked with the singers on their previous songs. Rather than the typically-modern nightclub scenes of many music videos, “La Loto” takes place in a
1920s-style “
speakeasy” setting, with rather dark, subdued lighting, along with jewels, diamonds and gold elements. The three singers are all wearing diamond-studded, shiny and revealing outfits, while the background dancers are simply in all-black clothing. Overall, the video’s style and feeling can best be described as sexy, with some
Burlesque elements, as well as early-Hollywood, somewhat “
vintage” looks influenced by 1920s, 1930s, and 1940s actresses. The visual appeal is offset with the pulsating rhythms of Urbano Latino music. In an interview with
Rolling Stone, Tini herself described the video as a “burlesque”-style visual and added that
“…This video has an aesthetic that is quite vintage, like a burlesque, like Moulin Rouge'', as in the old times. The song makes you feel powerful and I think that's what each of us wants to convey on the set.”'' Meanwhile, Gomez commented ''“This video is so
fire… The concept, the visuals, the outfits, the hair, the looks, the makeup; it's
serving, for sure.”''
Synopsis The video opens with Tini seated at a vanity in a dressing room, finishing applying her makeup. The camera begins by briefly filming her reflection, while she says to herself, “
Un poquitito; un poquitito te podés emborrachar. Dos copas de vino…” (lit. “You can get a little bit drunk, a little bit; Two glasses of wine…”). At this point, Tini puts her makeup brush down; the camera pans to the right as she begins singing directly to the camera. She is wearing a gold sequined dress with her hair in a long ponytail. She then stands up, and in the room with her are Becky G and Anitta, both dressed similarly and getting ready. Next, Tini is entering a crowded bar, in a jewel-studded black catsuit and
stilettos, wearing gold sunglasses and a large, pink faux-fur coat. Her dancers approach her and take her coat, while she confidently and sexily walks around the bar, greeting the patrons and other dancers. She then is on a darkened stage, and the group of male and female dancers join Tini in executing the tight choreography. Parts of the dance routine feature the use of chairs and seated moves. On the second verse, we see Anitta ordering a drink at the bar, at which point she faces the camera and begins dancing on and around the bar. She is wearing stilettos with a typically burlesque-style outfit (brassiere, garters, etc). Then, Becky G is seen sitting on a sofa, in an all-black ensemble, surrounded by opulent
pearls and vintage jewelry, with the male dancers wearing
masquerade ball masks. The three Latina singers are finally shown seated together, in their original looks, copying each other as they cross and un-cross their legs on the couch. They’re showing they’re sexy with 'badass' personas, at times singing quite close to one another (to the point of near-intimacy). The trio is finally shown dancing on a stage, giving us a taste of what winning their “lottery” must feel like. == Accolades ==