Rush began working in public relations and marketing in about 1992. and became managing director. The British Fashion Council appointed this company as the press office for all British Fashion Council initiatives, including the London Fashion Week and the British Fashion Awards, with Rush as a public relations strategy adviser to the British Fashion Council. In a restructuring, Rush became sole chief executive in June 2012.
Hilary Alexander credited Rush with changing London Fashion Week from being a 'poor cousin' compared with Paris, Milan and New York, "and showing that Britain is really where it all begins". Caroline is currently represented by talent & rights management agency Kruger Cowne. ==Personal life==