Ghia initially made lightweight aluminium-bodied cars, achieving fame with the
Alfa Romeo 6C 1500, winning
Mille Miglia (1929). Between the world wars, Ghia designed special bodies for
Alfa Romeo,
Fiat, and
Lancia, one of the most famous was the
Fiat 508 Balilla sports coupe (1933). The factory was rebuilt at Via Tomassi Grossi, after being demolished in an air raid during
World War II (1943). After Ghia's death (1944), the company was sold to
Mario Boano and Giorgio Alberti. The
Ghia-Aigle subsidiary was established in
Aigle, Switzerland (1948). Following differences between Boano and the company's
Naples-born chief engineer and designer Luigi Segre, Boano left the company in 1953 and ownership passed to Segre in 1954. Under the ownership of
Luigi Segre, between 1953 and 1957, Giovanni Savonuzzi became Direttore Tecnico Progettazione e Produzione Carrozzerie e Stile and established Ghia as the most influential proponent of that Italian styling that came to define automobile design trends worldwide. The decade between 1953 and 1963 saw many foreign firms ordering Ghia designs, such as
Volkswagen (the
Karmann Ghia) and Volvo. Chrysler and its designer
Virgil Exner became a close partner for 15 years, resulting in eighteen
Chrysler Ghia Specials (1951–53), the K-310, the
Chrysler Norseman, the
Imperial Crown limousines (whose notable owners included
Jackie Kennedy and
Nelson Rockefeller), and others. There are even a few Ghia-bodied
Ferraris. Ghia also participated in the short-lived
Dual-Ghia venture. Production by Ghia was always in very low numbers, giving the company's products even greater exclusivity than those of the other Italian coachbuilders. In June 1953,
Pierre Lefaucheux,
Renault's chairman, requested Carrozzeria Ghia assistance with the
Renault Dauphine. In 1953, Boano left for Fiat, the factory moved to via Agostino da Montefeltro, and Luigi Segre took over. Ghia then brought in
Pietro Frua, appointing Frua as head of
Ghia Design (1957–60), designing the
Renault Floride. After Segre's death in 1963, Ghia was sold to
Ramfis Trujillo in 1965, who in turn sold the company in 1967 to
Alejandro de Tomaso, owner of
a rival design house. De Tomaso never managed to run Ghia profitably and in 1970 he sold his shares to the
Ford Motor Company. During this transition period, Ghia had partial involvement in the
De Tomaso Pantera, a high-performance, mid-engined car using a Ford
V8. From then on, the Ghia studios were an integral part of
Ford of Europe's styling operation – producing mostly concept cars although some production models were styled by the firm – the most notable being the
Ford Fiesta Mk1 in 1976, which was penned by Ghia's
Tom Tjaarda. Aside from this, the most publicly visible sign of Ford's ownership of Ghia has been its use of the name to denote the luxury trim level of its European models for many years (below). == Ghia L6.4 ==