Brutus launched in May 1980, conceived by
Magazine House as a companion to its existing men's title
Popeye. Where
Popeye had been founded four years earlier around admiration for West Coast American culture,
Brutus was conceived as its older brother, oriented toward a longing for life in New York. The magazine's logo was designed by art director Seiichi Horiuchi, who also designed the logos for sister publications
Popeye,
an an, and
Olive. The logo directly references
Brutus, the antagonist in
E. C. Segar's
Popeye comic strip; each letterform ends in jagged strokes that resemble the character's beard. == Publication ==