Formerly Casetagram, Casetify's initial products were customized cell phone cases created using the purchaser's
Instagram photos. Users could upload images from Instagram to an interface that allowed them create a custom collage or single-image case. Users can now create custom cases using photos from Instagram and
Facebook, or by directly uploading photographs and adding custom text.
Hong Kong (including a flagship store in the city's
Landmark Mall complex), Japan, South Korea, and a
pop-up store in
Bangkok,
Thailand.
Partnerships and collaborations To create cases, Casetify works with galleries, museums, and artists. The
Louvre collection features art by
Leonardo da Vinci,
Eugène Delacroix, and ancient works such as the
Venus de Milo. The
Metropolitan Museum of Art partnered with Casetify to produce licensed products featuring the art of
Vincent van Gogh,
Degas, and
Monet. Casetify has also partnered with individual artists including
David Shrigley and
Yayoi Kusama to produce collections featuring their work. Casetify has also collaborated with more than 100 companies, including brands such as
DHL,
Blanc & Eclare,
Pokémon,
Pixar,
Lucasfilm,
Vetements, and
K-pop groups
BTS and
Blackpink for product collections. Food companies such as
Coca-Cola,
Oreo, and
Vegemite have also collaborated along with sporting companies such as the
NBA,
MLB, and the
AFL. Collections commonly feature phone cases; however, other items such as watch straps and earbud cases are included in certain collaborations.
Plagiarism allegations and lawsuit On 23 November 2023,
YouTuber Zack Nelson, known online as
JerryRigEverything, uploaded a video where he announced that he and case manufacturer
dbrand had filed a multi-million dollar federal lawsuit against Casetify for
plagiarizing product designs relating to their "Teardown" line of items. The video claimed that Casetify had either copied or modified multiple exclusive designs by dbrand and JerryRigEverything. Nelson shared numerous
Easter eggs that were included within the dbrand designs that were present in Casetify products, as well as demonstrating that the designs from Casetify were direct
replicas of dbrand, with only some slight changes made. Less than an hour following the release of the YouTube video, the Casetify website experienced downtime, and upon restoration, the products featured in the video were no longer available. Casetify later released a statement that they are investigating on the allegations and mentioned that the cause of the downtime was a
DDOS attack. On the following day, Casetify was accused of stealing x-ray images of the
iPhone X from
iFixit's design and using it on their "X-Ray Case" line of items. == References ==