After retiring from government service in 1977, East became a full-time activist, working to pass the Equal Rights Amendment in Virginia and nationally and serving as women's issues coordinator in the John Anderson Presidential campaign (Nov. 1979 - Nov. 1980) and as legislative director of the National Women's Political Caucus (Oct. 1983 - Dec. 1986). She served on the board of the
National Organization for Women's Legal Defense and Education Fund from 1979 to 1983. She took part in a study of how newspapers handled various women's issues and co-authored a report called "New Directions for News." She was an active member of numerous organizations, such as the
American Association of University Women,
American Civil Liberties Union,
League of Women Voters,
National Woman's Party, and
Planned Parenthood. She also received numerous awards, including WEAL's Elizabeth Boyer Award in 1983 for her "outstanding contribution to the advancement of women," and the
Veteran Feminists of America Medal of Honor in 1993. She was inducted into the
National Women's Hall of Fame in 1994. A longtime resident of Arlington, Va., East moved to Ithaca, N.Y., in early 1996 to be near her youngest daughter. She died on August 17, 1996, in Ithaca, New York. ==References==