The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924, in
Turin,
Italy. On 10 March 1958, the company was incorporated as CEAT Tyres of India, in
Mumbai. Initially, the company collaborated with the
Tata Group. In 1972, the company set up a research and development unit at Bhandup in
Maharashtra. In 1981, Deccan Fibre Glass Limited was merged with the company. In 1980, Alberto, son of Virginio, sold the Cavi Elettrici e Affini Torino to investment firm SOFIT, which went on to cut jobs. Oweing to it, in 1981, the company failed in Italy and
Pirelli purchased the right to the CEAT name, which it sold to
RPG Group in 1983. In 1982,
RPG Group acquired the company, and in 1990, the company was renamed as CEAT. In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with
Asia MotorWorks (AMW) and
Kelani Tyres, to manufacture and market CEAT tyres in
Sri Lanka. in 2006, CEAT Kelani commissioned their first Sri Lanka–based radial-tyre manufacturing unit in
Kalutara. In 2020, a new radial tyre factory was set up near Chennai with the initial investment of INR 14000 crore. The factory produces and supplies passenger car radial and two-wheeler radial tyres. The company exports across Asia, America and Europe. In September 2025, CEAT Limited acquired Michelin’s CAMSO Construction Compact Line Business, including Sri Lanka’s Midigama plant and the casting products plant in Kotugoda. The acquisition includes the CAMSO brand within CEAT’s off-highway tyre (OHT) business. The transaction includes the transfer of global ownership of the CAMSO brand to CEAT after a three-year licensing period.With the acquisition, CEAT gained access to more than 40 global OEMs and international distributors in European and North American markets, expanding its global presence in the off-highway tyre segment. == Products ==