Jackson-Cole first became involved in charitable work through the Soldiers' and Sailors' Home,
Watford.
Help the Aged The Help the Aged Refugees Appeal was set up in 1961 by Jackson-Cole in response to the needs of older refugees and other older people following natural disasters and conflict in the former
Yugoslavia, former East Pakistan (now
Bangladesh) and
Rwanda. The appeal raised £105,302 in its first year. Jackson-Cole founded
Helpage India. In March 1974, when Jackson Cole, founder of
HelpAge International visited India, Samson Daniel, a philanthropist, approached him for financial help to set up a member organisation in Delhi. Cole instead offered to train him to raise funds. After a three-month training course in London, Daniel and his wife returned to India and organised a sponsored walk with schoolchildren in Delhi. It was so successful that in 1975 HelpAge International recruited more staff to cover
Bombay,
Madras and
Calcutta.
Oxfam The driving force behind the continued existence of the Oxford Committee was Jackson-Cole. The Oxford Committee for Famine Relief (subsequently Oxfam) was formed with Jackson-Cole as first honorary secretary. He became the business brain and dynamic driving force behind this relief and development agency. In 1948 the question arose of whether Oxfam should terminate its activities because Europe was felt to be on the road to recovery. The committee decided unanimously against this, and Jackson-Cole spearheaded the growth and expansion of the charity. For five years he virtually ran it himself. As a member of Oxfam's council of management he retained his interest and involvement until 1979, serving as secretary emeritus in later years. His vision led to the setting up of autonomous Oxfams in
Quebec in Canada, the US, and Belgium.
Toc H Jackson-Cole was on the central finance committee at
Toc H for a number of years. In 1930, he bought Warden Manor in
Sheerness, and let Toc H use it as a holiday retreat for the elderly and a resting place for soldiers.
Andrews Charitable Trust Jackson-Cole endowed the Phyllis Trust with shares from Andrews in 1965. The trust changed its name in the 1980s to World in Need, and in 2005 to Andrews Charitable Trust. It remains the 100% shareholder and recipient of the business's dividend. Like Jackson-Cole, the trust practices engaged philanthropy, sometimes called
venture philanthropy, by providing both grants and business advice to the grantees.
Christian Book Promotion Trust The Christian Book Promotion Trust was founded in 1967 by Jackson-Cole. He created the charity because there was little Christian literature to help him when his wife Phyllis died, and limited information available when he was growing up. The trust is also known as Speaking Volumes. They help libraries and schools stock Christian books that are accessible to everyone.
Christian Initiative Trust The Christian Initiative Trust was established in 1968 by Jackson-Cole as a grant making trust providing small grants to support Christian Initiatives that promote and share the Christian faith and provide practical help for disadvantaged and marginalised people within communities, as a demonstration of the Christian faith and principles. ==Death==