(1937) The precursors to gossip columns were the
society columns of the 19th and early 20th centuries.
James Gordon Bennett Sr. is credited with first creating this position at the
New York Herald in 1840.
Walter Winchell, a gossip columnist famous in the 1930s and 1940s, was the first writer to have a syndicated gossip column. Winchell used his political, entertainment, and social connections to mine information and rumors, which he either published in his column
On Broadway or traded to accumulate more power. He has been referred to as "the most feared journalist" of his era. From the 1930s to the 1950s, the two best-known Hollywood gossip columnists were the competing
Hedda Hopper and
Louella Parsons. In Hollywood's "
Golden Age" in the 1930s and 1940s, gossip columnists were courted by the
movie studios so that the studios could use gossip columns as a powerful publicity tool. During that period, the major film studios had "stables" of contractually-obligated actors, and controlled nearly all aspects of the lives of their movie stars. Well-timed
leaks about a star's purported romantic adventures helped movie studios to create and sustain public interest in their star actors. The studios' publicity agents also acted as unnamed "well-informed inside sources." In this capacity, agents could counteract whispers about celebrity secrets, such as homosexuality or an
out-of-wedlock child, which could severely damage both the individual reputation of a movie star and their greater box office viability. Having fallen into ill-repute after the heyday of Hopper and Parsons, gossip columnists saw a comeback in the 1980s. Many mainstream magazines such as
Time, which once considered the hiring of gossip columnists as beneath their stature, now have sections titled "People" or "Entertainment". Such mainstream gossip columns provide a light, chatty glimpse into the private lives and misadventures of the rich and famous. At the other end of the journalism spectrum, there are entire publications that deal primarily in gossip, rumor, and innuendo about celebrities, such as the British
'red-top' tabloids and the
celebrity 'tell-all' magazines. ==Notable gossip columnists==