Early history Celestial Seasonings has origins dating back to 1969 when co-founders Mo Siegel and Wyck Hay gathered wild herbs in the area of the
Rocky Mountains and used them to make herbal teas. The tea was then packaged and sold to local
health food stores with the help of wives and friends. The first tea blends were called ''Mo's 36 Herb Tea
and Mo's 24 Herb Tea'', Additional blends were created and the company Celestial Seasonings was formed, becoming an American tea company that offers herbal tea blends. In January 1972, Red Zinger Herb Tea was introduced. In the 1970s, Celestial Seasonings also created and sponsored the
Red Zinger Bicycle Classic race in Colorado. In 1972, it introduced Sleepytime, its bestselling tea.
Bigelow successfully sued to stop the sale based on
antitrust laws. Kraft then sold Celestial to
Vestar Capital Partners in 1988. In 1990, Celestial Seasonings moved into new headquarters in a custom-designed facility in North Boulder. Siegel returned in 1991 to serve as its chairman and
CEO. The company introduced a green tea line in 1995, the first to be sold in mainstream stores in the United States. Siegel retired for the second time in 2002. The following year it released cool brew iced tea and
rooibos tea lines. The company reached a settlement in 2015, paying $7.5million in compensation with an additional $2.4million worth of coupons to consumers. By 2019, Celestial had over 100 varieties of teas and accounted for 5 percent of Hain Celestial Group's net sales. ==Products==