DE 50-ton locomotive on the grounds of the Central Mercedita sugarcane mill. The sugarcane plantation virtually became a company town of its own.
The sugar business At the beginning of the 19th century, Don Sebastian Serrallés, a Spaniard from
Begur, Girona, Catalonia, Spain, settled in Ponce and founded Hacienda Teresa. Following in his father's footsteps,
Juan Serrallés Colón founded a sugarcane hacienda (plantation) in 1861 in Ponce and named it Hacienda Mercedita, in honor of his wife Mercedes Perez (1845–1922). The Hacienda quickly developed into a major sugar factory called Central Mercedita. According to Encyclopedia Puerto Rico, in 1862, just one year after its start-up, the sugar cane production at the Central Mercedita was so excellent that its owner started buying out neighboring sugar mills, including La Laurel, La Fe, Destierro, Bronce, Mallorquinas, Barrancas, La Teresa, Union, Mattei, Margarita, Cintrona, and rented the Cayo Verde sugar mill. Hacienda Mercedita produced sugar from sugarcane and packaged it at its nearby Snow White Sugar Company on the spacious flatlands complex of Central Mercedita, founded in 1949. He perfected his rum formula and the rum business grew rapidly. By 1890, Hacienda Mercedita produced over of rum-making sugarcane. For some time the Serrallés operation produced various local rum brands, most of which were short-lived. Inspired by the success of other rum producers in the island, the family decided to launch a refined brand with the intention of exporting it elsewhere. In 1932, the Ron
Don Q brand was born and became popular with locals who considered rival
Bacardi either harsher in taste or a foreign brand, as it was made in Cuba. In the 1930s, with money pouring in, Juan Serralles built a spacious new home for his family in his estate in Ponce, today called the
Serralles Castle. By 1953, the rum business had become highly successful and the Serrallés family built a new refinery incorporating modern equipment. By February 21, 1953, as the Hacienda was no longer a mostly residential facility, but had taken on more of an administrative role, its sugar cane corporation, Central Mercedita, Inc., was the center of most activity, purchasing sugarcane from local farmers and milling and processing it into cane sugar. Central Mercedita Inc. and its sister company, Puerto Rican Sugar Refinery, Inc., together engaged in Puerto Rico cane sugar production during this period. In the fall of 1971, these enterprises were doing business as Central Mercedita Co. and as Puerto Rico American Refinery, Inc. In the 1950s, both the sugar cane and rum business stabilized and the Hacienda ran two parallel operations, one producing, packaging, selling, and distributing cane sugar under the
Snow White brand and the other producing, packaging, selling, and distributing rum under the
Don Q label. For the rum side of the house, Serralles incorporated a new company,
Destilería Serrallés Inc. ==Life within the Hacienda==