MarketCesar Chavez (film)
Company Profile

Cesar Chavez (film)

Cesar Chavez is a 2014 biographical film produced and directed by Diego Luna about the life of American labor leader Cesar Chavez, who cofounded the United Farm Workers. The film stars Michael Peña as Chavez. John Malkovich co-stars as the owner of a large industrial grape farm who leads the opposition to Chavez's organizing efforts. It premiered in the Berlinale Special Galas section of the 64th Berlin International Film Festival.

Plot
The film follows Cesar Chavez's efforts to organize 50,000 farm workers in California. Some of them were braceros—temporary workers from Mexico permitted to live and work in the United States in agriculture, and required to return to Mexico if they stopped working. Working conditions are very poor for the farmworkers, who also suffer from racism and brutality at the hands of the employers and local Californians. To help the workers, Cesar Chavez (Michael Peña) forms a labor union known as the United Farm Workers (UFW). Chavez's efforts are opposed, sometimes violently, by the owners of the large industrial farms where the farmworkers work. The film touches on several major nonviolent campaigns by the UFW: the Delano grape strike, the Salad Bowl strike, and the 1975 Modesto march. ==Cast==
Production
in 1974 Screenplay and production staff Although numerous books, magazine articles, and scholarly studies have been written about Cesar Chavez, Chavez is the first feature film about the labor leader. Keir Pearson, who wrote the Academy Award–nominated screenplay for the 2004 film Hotel Rwanda, wrote Chavez. Many writers and producers had tried for years to obtain the rights to Chavez's life story, but failed. Huerta has expressed her happiness that Dawson took the role. John Malkovich became involved with Chavez through his role as producer. Diego Luna convinced him to take the role of an abusive grape-grower. Malkovich agreed to the role because he admired Luna's previous film, and wished to take part in telling an important story about fairness. Actor Gabriel Mann plays another abusive agricultural producer. Mann says he took the role because he felt it was a timely story that spoke to what happens when workers lack union protections. Production locations and notes Most of Chavez was shot in Mexico. In part, Mexico offered much lower production costs, and was where most of the producers lived and worked. But many rural and urban parts of Mexico still look as California did in the 1960s, which proved critical in obtaining a sense of visual realism for the film. A portion of the picture was filmed in Cananea. The city, which is ethnically diverse, was able to provide a large number of Anglo-looking actors to portray non-Hispanic Americans. Additional locations around Hermosillo were also used. Workers in Hermosillo's numerous Chinese restaurants were recruited to portray the Filipino agricultural workers whom Chavez also sought to organize. The city's Art Deco public library served as the headquarters of one of the large agricultural companies that Chavez dealt with, and a field outside Hermosillo served as a farm near Delano, California. Scenes in grape fields were filmed in vineyards in the Mexican state of Sonora, where grape-growers still drape grape vines over wooden crosses, as Californians did in the 1960s. The production built shacks in the Sonoran grape fields to replicate the housing of migrant workers in California in the 1960s. The shooting in the Sonoran grape fields was difficult. The production was afflicted with dust storms and a tremendous number of insects. It was also terribly hot, and several actors collapsed on the set from dehydration. Historical accuracy was important to the filmmakers. In addition to choosing locations which looked like California in the 1960s, actors were taught to speak in a Chicano dialect typical of the late 1960s and early 1970s. Dialect coach Claudia Vazquez says that dialect is very different from the Spanish and Spanish-inflected English spoken by many Mexican Americans in California today. The film has a production budget of $10 million, nearly all of which came from Mexican investors. == Reception ==
Reception
Cesar Chavez received a mixed reception from critics upon its release. It currently holds a 38% rating on Rotten Tomatoes based on 73 reviews, with an average rating of 5.6/10. The website's critical consensus states: "Too in awe of its subject's great works to present him as a human being, Cesar Chávez settles for trite hagiography." On Metacritic, the film has a score of 51 out of 100, based on 26 critics, indicating "mixed or average" reviews from critics. Audiences surveyed by CinemaScore gave the film an average grade of "A" on an A+ to F scale. One negative review, from historian Matt Garcia, expressed that the film concentrates too much on hero-making and avoids criticism and complexity, but offers that this is a limitation of the biopic genre. The movie was panned by the Filipino American National Historical Society, for diminishing the role of Filipino American agricultural workers. Matt Garcia, in the Smithsonian Magazine, went further in his criticism of the movie for diminishing the role of other Mexican-American labor activists, as well as the many white volunteers and organizers who assisted Chavez and the strike. Another criticism levied at the film was that its production was insufficiently Chicano. ==References==
tickerdossier.comtickerdossier.substack.com