Licensed to
Harvard Broadcasting on May 28, 2007, the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to
92.9 The Bull. On April 9, 2008, the new station signed on and began
stunting with
Christmas music as
Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in
Santa Claus costumes. On April 11, 2008 at 3:00 p.m., the station officially launched with a
CHR/Top 40 format branded as
Wired 96.3.
Wired 96.3 was known for their publicity stunts like smoking salvia on-air On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that
Wired 96.3 would sign off that night at midnight; at that time the station returned to
Santa FM for the holiday season in preparation for another change in format scheduled for December 26. On December 26, 2012, at Noon, CFWD was relaunched as
96.3 Cruz FM, carrying an
adult hits format. The
Cruz FM branding would later segue to a
mainstream rock positioning, and be extended to other Harvard stations in
Edmonton,
Fort McMurray, and
Yorkton. ==References==