The series started airing on
KBS2 on August 9, 2002, and aimed at increasing the consumption of kimchi among Korean children, as well as promoting a healthy lifestyle. The production team believed that kimchi consumption would increase the same was as the
Popeye cartoons did with spinach decades before. The series was the result of a collaborative effort between Juju Bank, a minor animation studio (being its first work), and the
Korean Broadcasting System. The idea came from a September 2000 dinner involving company founder Kim Young-jun, where someone compared the preparation of kimchi to wine from fermented grapes and cheese from fermented milk. Moreover, vegetarianism was on the rise in South Korea, and, coupled with the then-impending arrival of the
2002 FIFA World Cup (which South Korea co-hosted with Japan), came the idea of an animated series featuring uniquely Korean cultural elements to attract children in Korea and abroad. After working for forty days, KBS approved the concept and began co-production talks with foreign broadcasters; the first of which being
NHK,
Fuji TV and
TV Asahi. The English dub of the series was put up for syndication in the United States; the distributor was Promark Television. ==References==