Challenge Jackpot was launched by Virgin Media Television, in collaboration with Two Way Media, on 1July 2008 as a 24-hour television channel on
Sky and
Virgin Media. It was not available in
Northern Ireland, the
Republic of Ireland, or the
Channel Islands due to "regulatory and legal restrictions". Games were overseen by
Ofcom and, because Two Way's gaming division was based there, the
Alderney Gambling Control Commission.
Publicis was appointed to handle the £3 million launch brief for Challenge Jackpot, creating a TV, print, and online campaign, and came up with the tag line "your favourite place to play". The main programme,
Roulette Nation (Live), aired between 10pm and 3am daily (previously live between 6pm and 4am), with
Roulette Nation Express taking over between 3am and 10pm.
Bingo Stars aired for 30 minutes at around 12:30am.
Roulette Nation was also available on
Freeview via
Virgin1, between midnight and 3am.
Bravo 2 broadcast the show between 1am and 3am (
Roulette Nation Express took over for an hour, ending at 4am). On 20 May 2010,
ITV launched their new teleshopping strand,
The Zone, launching a new NetPlay TV's show,
Bingo Stars.
Roulette Nation aired in the two-hour block for around 30minutes. From 2012 until 2019,
Jackpot247 was listed as a stand-alone programme on ITV (except
ITV Channel Television), airing after midnight until 3am, no longer using
The Zone branding. On 12 February 2010, the Scottish ITV licensee
STV replaced
STV Casino with
Roulette Nationairing between midnight and 1am every night, until STV aired the show for the last time on 18 August 2010, when interactive quiz show
Brain Box took over the slot. On Virgin Media's cable television service, an interactive application developed by Two Way Media enabled viewers to play along with live programming on the channel; alternatively, viewers were able to participate on the channel's website. ==Presenters==