On December 15, 2021
TVING announced that it analyzed the total number of video on demand (VOD) users (UV) data for TVing users from December 2020 to December 2021 and selected a total of 15 contents (nine programs and six movies) by genre and preference. TVing's original "Exchange" topped weekly viewership for 10 consecutive weeks recorded to be the highest contribution to TVing's paid subscription, and was selected as 2021 entertainment show. Although TVING did not reveal the exact number of views of "Exchange," it is undeniable that it is drawing high attention. It has become a hot topic in 43 videos including the full version of the show in a month since the first episode was released on June 26, surpassing 10.52 million, 4867 views. On top of that, the cast's Instagram and other social media are also booming. Not only is the number of YouTube subscribers increasing, but the number of Instagram followers has doubled, raising interest in individual cast members. The biggest contributor to increasing the accessibility of TVING is definitely
Exchange. It was promoted as a domestic original content that could captivate Korean viewers in the OTT market.
Exchange captivated people in their 20s and 30s who are more active in watching TV, and it became an opportunity to promote TVING to the public and a representative program. As a result, TVING's paid subscribers and MAU (number of monthly users) rose sharply. In August, when
EXchange was airing, MAU reached an all-time high of 3.87 million, and TVING usage rates soared in the third quarter. It was a result of the success that followed the syndrome of excessive immersion and proof of viewing on social media by people in their 20s and 30s. ==Move in rules==