Although the award remains the most prestigious individual award, different aspects of the award have come under criticism.
Eligibility Some believe that suspension is not a reasonable sole measure of fairness, suggesting that many offences worthy of a one-match suspension are negligent rather than a reflection of unfairness. Prominent players, including dual-winner
Chris Judd, indicated a desire to have the eligibility criterion removed from the award, effectively eliminating the "fairest" component altogether; or relaxed, Essendon coach
Kevin Sheedy in 2002 suggesting that only suspensions of three to four weeks or longer should disqualify a player. This view is not universally held, and 1958 winner
Neil Roberts stated in 1988 that he would hand back his medal if the fairness criterion were removed.
Midfielder bias The award has come under scrutiny because the medal is almost always won by midfield players, with relatively few other positional players ever winning. Some put this bias down to umpires being more likely to notice players who are most immediately around them during the game, although it has been noted that most other major best and fairest award – including those voted by media and coaches – experience similar midfielder bias. The view of midfielder bias which has existed throughout the medal's history, being noted by columnist Bert Barclay as early as 1938 who wrote in
The Herald: "Under the present method, men playing on the full-forward or full-back lines have little chance of winning the award usually being won by men most constantly in the play who are able to stand out in comparatively weak sides."
Vote stealing The system is noted as favouring stronger players in comparatively weaker teams to win the Brownlow, with teams with talented sets of team-mates able steal votes off each other. This view has been around for at least 90 years, as a column in
The Australasian in September 1934 wrote: "It is evident, therefore, that the system favours a good player in a weak, or comparatively weak team, as he is more frequently under notice than would be the case if the other members of the team were up to the necessary standard."
Vote inflation Voting patterns since the 2010s have seen a sharp increase in the number of votes polled by winners, with the game's best players increasingly gaining a higher proportion of the overall votes. Whereas no player polled more than 30 votes in the count between 1940 and 1998, it is now common for multiple players to poll 30 votes in the same year, with four players doing so in
2021. The
2024 and
2025 counts saw
Patrick Cripps and
Matt Rowell win with 45 and 39 votes respectively – the highest two totals in history – with seasons which commentators considered worthy of the medal but well short of being the greatest individual seasons of all-time. Tim Miller at
the Roar wrote: "It's surely not controversial to say that Cripps' season, while excellent, was not a patch on
[Dustin Martin]'s halcyon year; while the comparisons to Brownlow counts 20 years or more ago, when 20 votes more often than not was enough to claim victory, take the Blue's Brownlow win to the point of farce." There are several theories for why this has occurred, including: that it is a consequence of the umpires not being the best suited people to cast the votes; and that reduced prevalence of big goalkicking full forwards, fewer teams employing pure defensive taggers on midfielders, and increased use of
interchange rotations to manage fatigue have all amplified the performances of the few best midfielders. questioning their ability to meaningfully assess players' influence on the match while focussed on impartially administering the complex laws of the game. Many alternative voters have been suggested, including the coaches, media, or an independent league-appointed panel; or under historical structures, a representative of the Umpires Board. This was also a driving factor for the change to provide umpires access to official statistics from 2026. ==Award ceremony==