In November 1900, Lord Shrewsbury formed another public listed company, Shrewsbury S T and Challiner Tyre Company Limited, to manufacture and deal in cabs, carriages, motor cars, cycles, vehicles, tyres, tubes, wire, India rubber and gutta percha goods, etc. In December 1903, he was described in a court action brought by
Dunlop over the importation of
Michelin tyres as "proprietor of the business known as Maison Talbot in London's
Long Acre managed by Mr Weigel." In March 1901 he formed British Automobile Commercial Syndicate Limited "with objects sufficiently indicated by the title". The shareholders were not people of note but provided addresses in the then almost semi-rural
Ladbroke Grove,
Notting Hill,
Shepherd's Bush areas and
Hatton Garden EC. One of the shareholders was a Mr R. Weigel of 25 Maxilla Gardens,
North Kensington. Lord Shrewsbury was the first chairman. The other first directors were M. Chabert, president of the ''Société Commerciale d'Automobiles
, Paris, and Mr D.M. Weigel, managing director. The new premises, (formerly occupied by carriage builders) at 97-98 Long Acre (adjoining 1 Endell Street), covered "four large floors". Twelve months later, Lord Shrewsbury was made chairman of Messrs J. Rothschild and Son Limited, incorporated to carry on the business of making motor car bodies by expanding the London activities of the well-known French businesses of Clément-Rothschild and Messrs J. Rothschild and Son. The second floor of the same building was to be Maison Talbot'', suppliers of Talbot tyres (as fitted by
The Hon. C.S. Rolls), the third floor to be automobile clothing. In March 1909, Shrewsbury made a formal announcement that he would close the business which could be seen to be competing with his
Talbot agents. In 1909, he floated Homoil Trust Limited, leading a board of the late engineer-in-chief of the Navy, another colliery owner and a well-known consulting engineer. The company was formed to purchase and develop various patents for the production of a cheaper home-produced and more efficient substitute for petrol made from
coal-tar. It was voluntarily wound up at the end of 1910. , showing Lord Shrewsbury's personal crest
Talbot motorcars Lord Shrewsbury founded
Clément-Talbot Limited in 1902. He built for it the United Kingdom's first purpose-built automotive-manufacturing plant in London's
North Kensington with his own personal
crest set high above the entrance to the administration building. He involved
Adolphe Clément-Bayard as his "engineer" and began by importing his popular French
Clément-Bayard cars into Britain. At
Brooklands in November 1912, Lord Shrewsbury's Talbot car of only 25.6
horsepower rating, driven by Percy Lambert, attained a speed of 113.28
miles per hour and broke many other class records. The only faster car on the Brooklands track was a
Mercedes-Benz of 84.8 horsepower rating. ==Military service==