Joseph Rowntree was an English Quaker philanthropist and businessman from York. Rowntree is perhaps best known for being a champion of social reform, partner and friend of Charles Booth, and his time as a chocolatier at the family business Rowntree's, one of the most important in Britain. Even as a powerful businessman, he was deeply interested in improving the quality of life of his employees; this led to him becoming a philanthropist, pursuing many charitable causes.