Betaworks launched Chartbeat in April 2009 as a real-time
web analytics tool that, it said, publishers could use to react quickly to changes in user behavior. At the time,
Google Analytics did not offer real-time data. The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in
Twitter,
Tumblr,
bit.ly, and
TweetDeck. In August 2010, Chartbeat was spun off from Betaworks. In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites.
Index Ventures led the company's seed funding round. Under CEO Tony Haile, ChartBeat raised $9.5 million in April 2012, with
Draper Fisher Jurvetson leading the funding round. In 2014, it expanded its analytics tools to include paid content, with tools catered for publishers and advertisers. It raised $15.5 million in 2015, bringing total raised to $31 million. In February 2016, founding CEO Tony Haile resigned from the company after seven years as CEO. Long time COO John Saroff was named as his successor. In October 2017, Chartbeat made updates to its user experience and design, including the rebrand of its flagship product as
Chartbeat for Publishing. By 2022, John Saroff remained CEO. At the time, 90% of its revenue was from large enterprise media companies. It was purchased by Cuadrilla Capital in July 2022. In 2023, it acquired Tubular Labs and Lineup Systems. In March 2025, it acquired the ad software company FatTail. ==References==