"Shefa Issachar" staff Shira Steinbuch (
Noa Koler) – Manager of the "Shefa Issachar"
supermarket branch in
Yavne. She served as a liaison officer in the
IDF. Disliked by all employees except Ramzi. Shira views
Steve Jobs as a role model, and his portrait hangs in her office
Ramzi abd-Ramzi (
Amir Shurush) – A senior employee of
Arab-Israeli origin who began working at the branch at age 13, and since then he has devoted his entire life to the supermarket. He often speaks in a combination of standard language and flowery language. Admires Shira and calls her "big boss" [
boss gadol] or "Bosga" for short.
Kochava Shavit (
Keren Mor) – A lazy, cunning, and cynical cashier, who tends to get angry easily and aggressively and quarrels with the customers, even in front of the cameras. Kochava is proud of these qualities, even when they are perceived as negative. She's a good friend of Nissim and Anatoly. Mother of four, three of whom are named Jessica, Otsar, and Ku-Sital
Nissim Shimony (Yaniv Swissa) – Works in the branch's butchery together with his good friend Anatoly. A baal teshuva, who sometimes "receives approval from the rabbi" for all kinds of things for his own benefit and interests. Lazy and likes to
prank the supermarket's employees together with Kochava
Anatoly (Sergei) Kirilenko (Daniel Stiopin) – An
oleh from
Moldova. Works in the supermarket's butchery together with his best friend Nissim, with whom he plays pranks. Married to Masha. Represented Moldova in
Eurovision 1998 Esty (Esther) Tzegai (Aviva Nagosa) – A cashier of
Ethiopian origin. Cynical, beautiful, witty, and savvy
Mordechai Cibotero (Yaakov Bodo) – The supermarket
security guard, a very old man who reacts slowly to the events that happen in the supermarket, even though he considers himself an excellent boxer. Former national boxing champion
Avichai Grazian (Yigal Adika) – Short-tempered manager of the "Shefa Issachar" chain. Dislikes Shira, gets her name wrong a lot, and calls her "Riki", and tends to take credit for ideas that she initiated. Often compliments Esty, which makes her uncomfortable.
Naomi "Butcher" Levi (Mia Landsman) –
Warehouse worker. Admires Esty and is willing to do anything for her. Also known as "
Butch", though she is not
out to her father.
Customers Amnon Titinsky (Dov Navon) – A single, irritable customer in his sixties, lives with his mother, Sonia Titinsky. Senior Professor of History at the Technion. Stingy, egotistical, and stubborn. Often confronts Kochava.
Shuni Stretiner (Weiss) (Dorit Lev-Ari) – An affluent and arrogant life coach who tends to get involved in everything that happens in the supermarket, and likes to shame people. Married to Mosh (Moshe Ferster) and mother to Suf, Gomeh, and Nilus. Her character represents a typical
Karen.
Nathan Franko (Rudy Saada) – A cunning but very sociable customer. Married to Shirley. Often tries to please his wife and at the same time finish the shopping as quickly as possible to watch football with his friends.
Mrs. Itzhaki (Anat Petalski) – A disgruntled customer who often says "disgusting" about various situations that occur in the supermarket. == Reception ==