Willis explained the plot as "a
Strawberry Shortcake pop princess that lives in a candy wonderland just outside
Detroit". She comes into Detroit and helps solve problems of
racism and
teen pregnancy "with the power of
love and
teen pop songs". The pilot episode was first released in the United States, as part of the
Adult Swim in a Box DVD box set on October 27, 2009. The pilot was later posted on Adultswim.com as part of an online poll entitled "Big, Uber Network Sampling" in early 2010. The pilot episode eventually aired on television in the United States on
Adult Swim on March 29, 2010, and had 744,000 viewers. The central joke of the series is a parody of how pop music sensations are often nothing like their public image: while Cheyenne outwardly projects the image of being a clean and wholesome role model, she is in fact a heavy abuser of drugs and is very promiscuous. For example, Cheyenne can magically transport people to her base of operations in a
Candyland-like environment, but it turns out that the volcano that at first appears to be spewing sugar is in fact spewing
cocaine, which Cheyenne snorts off-camera. Alternative country singer
Neko Case stars as Cheyenne Cinnamon but does not provide singing vocals. Instead, "her character will
lip-synch, and then a decidedly different-sounding voice sings all the songs", according to Dave Willis.
Rappers MF Doom,
MC Chris and
T-Pain provide additional voices.
Radical Axis provided animation services. References to the show, including brief clips from the pilot, have been featured in various episodes of
Squidbillies, another Adult Swim program which Willis co-created. Willis mentioned on
Twitter that the pilot was not picked up for a full series. ==Characters==