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Chiko Roll

The Chiko Roll is an Australian savoury snack invented by Frank McEncroe, inspired by the Chinese spring roll and first sold in 1951 as the "Chicken Roll" despite not actually containing chicken. The snack was designed to be easily eaten on the move without a plate or cutlery. Since 1995, Chiko Rolls have been made by Simplot Australia.

History
Development The Chiko Roll was developed by Frank McEncroe, a boilermaker from Bendigo, Victoria, who turned to catering at football matches and other outdoor events. In 1950, McEncroe saw a competitor selling Chinese chop suey rolls outside the Richmond Cricket Ground and decided to add a similar product to his own line. McEncroe felt that the Chinese rolls were too flimsy to be easily handled in an informal outdoor setting and hit upon the idea of a much larger and more robust roll that would provide a quick meal, that was both reasonably substantial and easily handled. The result was the Chiko Roll, which debuted at the Wagga Wagga Agriculture Show in 1951. Increasing competition in the Australian takeaway food market in recent decades has seen a decline in the profile of the Chiko Roll, with consumption down to 17 million per annum in 2011. In September 2016 a disagreement in the Parliament of Australia over the origins of the Chiko Roll occurred. The Nationals' Member for Calare Andrew Gee, Labor’s Member for Bendigo Lisa Chesters and Member for Riverina Michael McCormack all claimed the snack originated in their respective hometowns. To celebrate the 50th anniversary of the creation of the Chiko Roll, the current manufacturer presented gold-plated replicas to Bendigo and Wagga Wagga cities. The vegetarian Chiko Roll was only briefly available in Victoria and Tasmania, and was discontinued by the manufacturer in 2023 due to poor sales. ==Chiko Chick==
Chiko Chick
Since the 1950s, Chiko Rolls have been advertised featuring the "Chiko Chick" character, a seductive woman on a motorbike accompanied by the slogan "Couldn't you go a Chiko Roll?" During the early 1980s, the accompanying slogan "You can't knock the roll" was used. In 2008, the company began a nationwide search for the new "Chiko Chick", hoping to downplay the traditionally raunchy look in favour of a more wholesome "girl next door" image. ==References==
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