MarketChina Resources Vanguard
Company Profile

China Resources Vanguard

China Resources Vanguard, doing business as China Resources Vanguard Shop or Vanguard, operates the supermarket chains of China Resources. It was the third-largest supermarket chain in Hong Kong. As of 31 December 2014, there are 4866 shops operating in the Chinese provinces / municipalities of Guangdong, Zhejiang, Jiangsu, Shanghai, Tianjin and Beijing.

History
• 1984: China Resources Supermarket (CR Supermarket), former name of China Resources Vanguard, was founded. • 1991: CR Supermarket opened its first store in Mainland China. • 2001: China Resources acquired a 72% stake in Shenzhen Vanguard Super Department Store. China Resources Supermarket merged with Shenzhen Vanguard Super Department Store. • 2002: China Resources fully acquired Shenzhen Vanguard Super Department Store and renamed it as China Resources Vanguard Shop. • 2005: Introduction of new sunflower logo. • 2007: China Resources Holdings acquired Tianjin company China Resources Supermarket Chain. • 2010: The first blt boutique supermarket opened. • 2012: Vanguard launched new brand "V+ urban boutique supermarkets". • 2013: Set up joint venture with Tesco. • 2015: Sale of supermarket business to improve the performance of China Resources Enterprise. Opened first U Select by Tesco store in Hong Kong. == Brands ==
Brands
Mainland China • Vanguard - standard supermarkets • Ole' - upmarket supermarket with a focus on imported food • blt - upmarket supermarket with a focus on fresh food, styled as a farm market • blt Express - smaller blt stores • VanGO - convenience stores • 乐购 express - former Tesco Express stores • Voi_la! - wine cellar • V+ - upmarket urban boutique supermarket aimed at China's growing middle class Hong Kong (former operations) • Vanguard - standard supermarkets • VanGO - convenience stores • U Select - stores with at least one third Tesco products • Voi_la! - wine cellar ==References==
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