Cholula grew from a very small village to a regional center between 600 BCE and 700 CE. During this period, Cholula was a major center contemporaneous with
Teotihuacan and seems to have avoided, at least partially, that city's fate of violent destruction at the end of the
Mesoamerican Classic period. The earliest occupation dates back to the Early
Formative period. In the 1970s, Mountjoy discovered a waterlogged deposit dating to the late Middle Formative period near the ancient lakeshore. The earliest construction evidence at Cholula dates to the Late Formative period. The initial stages of the Great Pyramid probably date to the Terminal Formative Period and show stylistic resemblance to early
Teotihuacan. Estimates suggest that during the Formative period, the site extended for about 2 square kilometers, with a population of five to ten thousand. The
Classical period is known for the construction of the
Great Pyramid. Stages 3 and 4 were built during this period, as well as many other mounds of the urban zone, like Cerro Cocoyo, Edificio Rojo, San Miguelito, and Cerro Guadalupe. The central ceremonial precinct included the Great Pyramid, a big plaza to the west, and the Cerro Cocoyo as the westmost pyramid of the plaza group. Classical period Cholula most likely covered around 5 square kilometers, and had an estimated population of fifteen to twenty thousand individuals. The Olmeca-Xicallanca also established a dual rulership consisting of the Aquiach (elder of the above) and Tlalchiach (elder of the ground), which would persist until the Spanish conquest. In CE 1200, ethnic
Tolteca-
Chichimeca conquered Cholula. At this point, the Patio of the Altars was destroyed and the ceremonial center (with the "new" Pyramid of Quetzalcoatl) was moved to the present
zócalo (main plaza) of Cholula. Polychrome pottery from this phase used distinctive design configurations but was derived from earlier styles. The "laca" pottery also dates to this period. During this entire period, Cholula remained a regional center of importance, in both religion (through the cult of
Quetzalcoatl) and commerce. As a consequence, at the time of the fall of the
Aztec Triple Alliance, Aztec princes were still formally anointed by a Cholulan priest. Sometime between 1200 and 1517, Cholula was conquered by the neighboring city-state of Tlaxcala, therefore comprising one of three cities within the emergent Tlaxcala Triple Alliance. In 1517, Cholula seceded from the Tlaxcala Triple Alliance, opting to join the far more powerful Aztec equivalent. In 1519, the Tlaxcalans led Cortés and his troops to Cholula to facilitate an act of retribution against the city for its betrayal. Cholula, which was south of Tlaxcala and farther southeast of Tenochtitlan, was out of the way to the Aztec capital, so its visit was a Tlaxcalan machination, not a Spanish one. After a Cholulan welcoming ceremony made up of speeches and feasts, conquistador
Bernal Diaz accounts that the Spanish soon became suspicious of the Cholulans' true intentions. According to Diaz, the Spanish were taken aback by Cholula's supposed trenches and dugouts with anti-cavalry spikes, alongside conspicuous piles of rocks found on Cholulan rooftops. Modern-day revisionist historians such as
Matthew Restall agree that the Tlaxcalans, successfully executing a plan to use the Spanish as a tool of political advancement, persuaded Cortés into believing that the Cholulans were conspiring against him. Diaz alleges that, after feigning a Spanish departure in the city's central plaza to attract a large crowd of onlookers, Cortés suddenly announced that the Cholulans had committed treason, and thus had to be put to the sword. Blocking the exits of Cholula's great plaza, the conquistadors proceeded to massacre the unarmed crowd, purportedly leaving no survivors. Simultaneously, Tlaxcala warriors who had previously been stationed outside of Cholula swiftly rushed through the city gates to sack it. Over the next four days, both Spaniards and Tlaxcalans alike raped, killed, pillaged, and burned in the city of Cholula, during which the Great Pyramid of Cholula was largely reduced to an earthy hill. No conquistadors died in the process, and Cholula consequently re-entered the Tlaxcala Triple Alliance as its previous leadership was executed. Along with the rest of Tlaxcala territory, Cholula was peacefully transferred to Spanish hands after the
Spanish-Aztec War's conclusion. A few years later, Cortés vowed that the city would be rebuilt with a
Christian church to replace each of the old pagan temples; fewer than 50 new churches were actually built, but the Spanish colonial churches are unusually numerous for a city of its size. There is a common saying in Cholula that there is a church for every day of the year. During the Spanish colonial period, Cholula was overtaken in importance by the nearby newly-founded Spanish city of
Puebla. ==Great Pyramid of Cholula==